Course Hero is not sponsored or endorsed by any college or university. 2) According to the social consumer decision journey, consumers are likely to advocate . a. A Persuasive texts use strong adjectives. c. It seeks to convert an existing need into a want or to stimulate interest in a new product. B. An effective message will reach all audiences, regardless of background. Persuasive promotion is used to keep the product and brand name in the public's mind False Earned media is controlled by the brand but continuously keeps the customer and his or her needs in mind as it creates videos, blog posts, contests, photos, and other pieces of content a. B. B. Advertising And Promotion: An Integrated Marketing Communications Perspective 10th Edition . Which of the following is not a communication objective during the maturity and decline stages of the product life cycle? C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. A. AIDA concept 5. Which of the following statements is true of persuasive promotion? a brand after they have experienced it. University of Texas, Arlington • MARK 3321, California State University, Fullerton • MKTG 351, University of California, Los Angeles • MGMT 1, California State University, Fresno • MARKETING 100s. Which of the following statements is true of informative promotion a It is. Which of the following statements is true of persuasive messages? Which of the following statements about sales promotion is true? Try again 1 The European Commission decides on all new EU laws and actions. A. A)Evoking negative emotions reduces audience involvement. It seeks to convert an existing need into a want or to stimulate interest in a new, It seeks to form relationships with customers and potential customers through. Which of the following statements concerning audit evidence is true? C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. A. Persuasive advertising can be important in encouraging new entry into the industry. B)They are less common in a free-market economy. A)Audience members tend to listen to and think about proposals that make them happy. Which of the following statements is true of negative emotions? Design, SEO, and advertising can only get you so far. D) They are primarily used to generate business leads and reward customers. ISBN 13 978-0078028977 . 61 : Which of the following promotional approaches is most commonly used by toothpaste brands and other consumer products that are well-established? The following statements are true for a binomial distribution except: (a) Binomial is a continuous probability distribution. B. It prevails during the maturity stage of the product life cycle. A : Reminder promotion B : Persuasive promotion C : Informative promotion D : Connective promotion Correct Answer : A 62 : Which of the following statements is true of a proper promotional mix? Best answer . It is used to keep the product and brand name in the public’s mind. Share your own to gain free Course Hero access. Get one-on-one homework help from our expert tutors—available online 24/7. A. c. We must never torture anyone even if it is the only conceivable way to save hundreds of lives. Which of the following statements is true of the characteristics of the elements in a promotional mix? Which of the following statements is true? 5. Which of the following statements describing evidence statements is true? Which of the following statements is true of persuasive messages? It establishes the theoretical foundation of inalienable human rights. People tune out repetitious messages, so they quickly lose effectiveness. Which of the following statements is true of a proper promotional mix? asked May 24, 2016 in Business by Saira. Which of the following statements is true of persuasive promotion? (2) The measure of the quantity and quality of audit evidence lies in the auditor’s judgment. b. growth stage . Persuasive advertising can be excessive. It is designed to stimulate a purchase or an action. creating a barrier to entering the industry. Which of the following statements is true of reminder promotion? Individuals with low self-esteem are more likely to change their attitudes in response to persuasion than individuals with high self-esteem. Its retailers convince consumers to buy Fournott's products. An effective message will reach all audiences, regardless of background. It is used to keep the product and brand name in the public’s mind. Only speeches can be persuasive. marketing; 0 Answers. Which of the following statements is true of persuasive promotion? In the context of the promotional mix, _____ attempts to persuade the buyer to, A _____ requires a manufacturer to focus its promotional efforts on end consumers. Which of the following statements is true of persuasive promotion ? Which of the following statements is true of persuasive promotion? King's Crown is generating…. MGMT 753. a. It is designed to stimulate a purchase or an action. c. It seeks to convert an existing need into a want or to stimulate interest in a new product. A) They are automatically given to readers when they comply with your request. asked May 22, 2016 in Business by Kelci. Persuasive advertising can be important in encouraging new entry into the industry. It is designed to stimulate a purchase or an action. Incorporating Evidence statements into your presentation can increase your prospect's confidence and trust. business-communications; 0 Answers. People tune out repetitious messages, so they quickly lose effectiveness. a. mouth advertising. Which of the following statements is true of persuasive promotion? C) New products typically merit large advertising budgets to build awareness and to gain consumer trial. 2 The European Commission proposes new legislation while the Council of the European Union and the European Parliament make the final decision on all EU laws. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. 16. Encourage repeat purchases B. b. The speed of feedback is delayed in sales promotion, advertising, and personal selling b. About 80% promotion spending is directed toward final consumers whereas only 20% is directed toward retailers and wholesalers. Q8 Persuasive promotion is used to keep the product and brand name in the public’s mind. It is designed to stimulate a purchase or an action. Which of the following statements is true of reminder promotion? Which of the following statements is true? a. King's Crown, a beverage company, has launched a new energy drink. encouraging new entry into the industry. Persuasive promotion becomes the main promotion goal when the product enters the _____ of its life cycle. ANSWER: B. It involves setting the promotion budget to match competitors' outlays. Messages that offer a remedy for a person's fears tend to be effective. Which of the following statements is true of accessory equipment? Given this information, which of the. encouraging new entry into the industry. Which of the following statements is true of informative promotion? Given this information, which of the following statements is true of Fournott? Q9 ___ plays a very important role in how marketers decide to distribute funding among their promotional mix tactics. a. Happiness is something more precious than a matter of pleasure and pain. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. D . Which of the following statements is true of advertising and promotion? (1) To be appropriate, audit evidence should be either persuasive or relevant, but need not be reliable. Find answers and explanations to over 1.2 million textbook exercises. Which of the following statements is true about persuasive writing? What will be an ideal response? C. When using independent research results, you should first identify the source of your information. 54) Which of the following statements is true of the two-step approach to mass communications? 32. It also issues a press release, about the sponsorship and persuades media reporters of different newspapers to. terms of stages of consumer involvement with a promotional message. 19. Which of the following statements about the AIDA model is true? Sales promotion’s greatest strength is in creating strong desire and purchase intent. s. Expert answered|Keely17|Points 0| Log in for more information. B. Informational and persuasive C. Persuasive. It is designed to stimulate a purchase or an action to purchase. This results in electronic word-of-. a. Provide ongoing contact with customers C. Prepare the way for personal selling efforts An effective message will reach all audiences, regardless of background. A. Which of the following statements is true of persuasive promotion? 3. D) They are short-lived as compared to added-on benefits. Q10 Which of the following statements is true of a proper promotional mix? Sales promotion is a type of direct marketing. a. Try our expert-verified textbook solutions with step-by-step explanations. a. Fiction and nonfiction can have a persuasive purpose. The AIDA model explains why public relations is the most important element in the pro-motional mix. print it. D. Which of the following statements is true of the characteristics of the elements in a promotional mix? A)Sales promotion is a deceleration tool. b. answered May 22, 2016 by SarahC . b. (c) There are two possible outcomes for each trial: Success (S) and Failure (F). 16. It is used to keep the product and brand name in the public's mind. Which of the following statements is true of positive emotions? D) According to the two-step flow, people interact primarily within their own social groups and acquire ideas from opinion leaders in their groups. The _____ is a model that outlines the process for achieving promotional goals in. Prevails during the maturity stage of the following statements is true, advertising and. Research results c. a demonstration d. the customer 's past sales made to client... To advocate is which of the AIDA model explains why public relations is the most of... '' messages consumer involvement with a promotional mix free-market economy Susys a never. Typically merit large advertising budgets to build awareness and to gain consumer trial contact customers. An essential element of persuasive messages and study help you need persuasive copy online ; unless they 're to. 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