Instructions. Push factor. Push strategy is a quick way to move a customer from awareness to purchase, while pull strategy is about creating an ongoing relationship with the brand. Chapter 9: Multiple choice questions. A) consumers are able to perceive differences between brands B) the product being sold is an impulse item C) there is high brand loyalty for the product D) the product is a high involvement purchase E) consumers … The two types of strategies differ, in the way consumers are approached. The two promotional strategy which is applied to get the product to the target market is Push and Pull Strategy. Both serve a purpose in moving the customer along the journey from awareness to purchase, however pull strategies tend to be more successful at building brand ambassadors. Why Is Pull Better Than Push? While in Push strategy, the idea is to push the company’s product onto customers by making them aware of it, at the point of purchase.Pull strategy, relies on the notion, “to get the customers come to you”. a. cross–cultural b. culturally competent c. culturally relevant d. tolerant e. universal. A) when there is low brand loyalty B) when consumers are able to perceive differences between brands C) when brand choice is made in the store D) when it is a low involvement purchase E) when the product is an impulse item. ... A pricing approach that is appropriate when a target market is price sensitive is: market penetration : Once you have finished, click on the 'Submit Answers for Grading' button to get your results. This activity contains 15 questions. PLAY. A pull strategy is appropriate when • The product demand as high. Multiple choice questions: set B Try the following questions to test your understanding of this chapter. Pull systems are part of the Lean manufacturing principles, born in the late 1940s. Which of the following is a strategy that a manufacturer or wholesaler can use to legally control a good's final retail selling price? When is the international division structure appropriate? When is a pull strategy appropriate? STUDY. A "push" promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demandfor a product: it takes the product to the customer - the customer knows about the product when they buy it.. Producer promotes product wholesalers > wholesalers promote product to retailers > retailers promote product to consumers Designing and Managing Integrated Marketing Channels - MCQs with Answers- Part 2 1. Using the push strategy is most appropriate when _____. a) When foreign operations are relatively small. 41. A lean pull system aims to create a workflow where work is pulled only if there is a demand for it. 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